Billions and billions of emails are sent on a daily basis from business to personal to uninvited. An email address is a virtual way of communicating with someone you are attempting to influence in some capacity. Most emails are never opened, some are ignored purposely and others go to spam. Those that are opened are done so with curiosity or a need of receiving something quickly versus traveling through snail mail. Bottom line, when someone gives you their email address, respect it as if it were their personal home address.
Email Marketing is a surefire way to build a following, deliver information and make some revenue. Yet, running an online email marketing campaign takes strategy and an ability to follow compliance. You must be strategic in a topic as well as in a purpose. If you are already using an email format that you send out monthly or every couple of weeks, you probably have had some bounce back as well as some unsubscribe. The trouble is far too many of us stop right there and don’t analyze our marketing efforts and that’s a big mistake!
So what’s the key to success with email marketing? You can connect with your subscribers and provide value. Let’s look at 4 types of email formats that will help you develop a campaign that yields results.
#1 Educational Emails
Education is fundamental and emails that deliver this content can be successful. These emails are very popular with recipients because they help to solve some type of problem, need or answer a question. Typical occasions to send educational emails are when you have new content, a popular blog post that has been skyrocketing, or any other educational information that sweetens your subscriber desire. This becomes even easier if you took the time to group your subscribers into categories by what they find important. In doing this, you can send the right content to the right people and get open rate you aim to achieve.
#2 Informational Emails
This type of email can be good or bad. Depending on what information is being relayed. In a world where we are overwhelmed with tons of information, make certain that what you are delivering it worthy to be read. Informational emails are not very long and generally, they do not require any action by the subscriber. They are simply there to convey a message and provide information to the recipient. Examples of informational emails include advising of an upcoming event, a ‘happy birthday’ messages, product info, course ending reminders, or webinar reminders.
#3 Promotional Emails
Ninety-nine percent of email users receive one of, if not many, of these type of emails on a daily basis. They can be annoying, cumbersome and down-right a burden to your inbox. This type of email, if not done right, can find you with a subscriber that will unsubscribe or simply trashing your message. Too many promotional emails and you will piss off your recipient. The only time you should use this is if you have a new product or service that is worthy of sharing (make certain it’s a game changer), a special deal going on, or a special event coming up. You should not use this more than a couple of times a month.
Please… I wish retailers knew this.
#4 Lead Nurturing Emails
This type of email is one of the least used or when it is used it is often used wrongly. You must not appear or become spammy. Not only is it a violation of an ethical way to do business, it can be annoying and quickly cause you to lose the list you worked hard to gain. It takes a lot of time and effort to take a lead and move them through the entire sales cycle. By using lead nurturing emails, you able to help that process occur faster and you don’t need to invest a lot of time. You can set up various nurturing campaigns with 7 or 8 nurturing emails in each and then you can simply schedule them to execute over a period of time. Both 60 and 90 days are popular depending on what your product or service is. These should be short messages that are packed with content rich information and that try to get the lead to respond to your call to action that will lead them to your website.
Email marketing must be used as a methodical way of building and engaging a community. Hearing from you should be a treat, not a chore. Don’t overburden or underestimate the power you have with a click of a button. Make certain you drive the right traffic towards building your brand and developing a fan base that don’t mind sharing the value you deliver. What types of emails do you use in your email marketing campaigns? Now you have some new ideas so why not give them it a try.
I am Nichelle Womack! As a people building, life transition strategist, I specialize in helping you reach your greatest potential through self-reliance and internal motivation. I provide inspiration through community speaking engagements, one on one consultation and group/team training. Positive thoughts and language are my fuel for energy and my desire to help you find yours. If you are interested in a free 15 minute session of coaching, contact me @ firstname.lastname@example.org. Looking for more great life tips, check out “The Master Tip Manual for Personal Success” @http://amzn.to/1bWA7Vw . Many blessings and much success to you!! Check out my websites @ www.2ExcelWithNichelle.com . Connect with me on Twitter and Periscope @NichelleWomack and download my podcast @ "The People Connect Podcast."