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entrepreneur

5 Customer Focused Sales Strategies

Selling is an art and a skill. In order to be effective in getting results, you must understand who you are talking to and what it is they need from you. There are 5 selling strategies that you can use to find more customers and close more deals and they are classified as the 5 C's of selling.

1. Connecting with people. It is through connection that we identify who people are.

2. Having real conversations. Conversations break the ice and uncover a need.

3. Communicating is a deeper version of a conversation. It is here that you explore how you can help.

4. A community is your tribe. This is where you can be yourself and get the support.

5. Collecting is the core of why you are in business. Without collecting, you are just enjoying a hobby.

For more specifics and details, listen to the video below. If you need further assistance in identifying, clarifying or growing your business, contact me here for a one on one session.

If you would like to learn more about selling online or offline, check out the Start, Market and Grow Online Guide here.

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5 Ways to Develop a Personal Brand

5 Ways to Develop a Personal Brand

If you are a millennial, branding self is your way of life. You know what it takes to separate yourself from your parents and others who are doing what you do. If you've been around the block a couple of times, branding to you may be fitting into the brand of your employer to model yourself after the company.

A lot has changed since I graduated from undergrad. Grad school was pre-online. Since then I've noticed the more things change, the more they seem to stay the same. In this new way of doing business and career search, if you are not changing, you will find nothing changing for you. 

As a small business consultant and certified life coach, I work with corporate brands as well as personal brands. No... I'm not a branding coach, BUT, branding is more than just an idea, a logo and color. It's an impression of you. Not that those characteristics aren't important, but there is more to a brand that often goes unnoticed. Branding is building a message around a package that represents what is delivered. It separates you from others and makes you one of a kind. Here are 5 ways to help you identify with you and build a brand around what you consider marketable.

Your personal brand should answer…

1.      Who are you? No one can answer this better than you. You should know what you represent and how you want to have it represented. Understanding what you bring to the table is key to your success. Knowing how you bring it is even more important. Have a clear message that speaks volumes even if you aren’t in the room.

2.      What’s your story? This is what makes each of us unique. Yes, you have a story and probably a darn good one too. No matter how big or small, it has significance. None of our stories are the same and all have facts that make it worth listening to and sharing.

3.      Why is your story relevant? Relevance is key in personal branding. It identifies why people should want to know more about what and how you do it.  The impact of your story should be your "ah ha" moment. What makes it personal and how does it describe what's taking place in your life right now? 

4.      Who is it for? In business, this would be your target market. You can’t speak to everyone and expect an answer. Why? Because everyone won’t need to hear what you have to say. Be specific in how you identify who it is for. This can be challenging if you don’t drill down and have clarity on what that target looks like. 

5.      How can your story help others? Your story is your testimony. What did you do to overcome where you are or were?  If it changed your life, it may possibly change someone else’s too. Don’t be afraid to share your victories, your struggles, your trials and your tribulations. It identifies you and what you are becoming.  

Upon answering these questions with clarity and a message to promote, you are well on your way to marketing your value and pricing your worth. Don’t ever underestimate your worth. If no one values it, make certain you do. Never compromise with it either. In the end, the more you do to excel in your life with knowledge, experience and education, the more you will find yourself free to be who you want to be in every way.

Need clarity in how to be specific, focused and paid for your brand? Contact me here for a one on one. Go into 2018 confident, prepared and ready to dominate your brand. 

Until next time, go and start building your brand,

Nichelle

How to Target Seasonal Markets for Holiday Profits

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Online Business Success

The holiday season is the perfect time to capitalize on its profits. More people spend money during holidays than throughout the year. 

Seasonal markets are described as the peak time of the year, such as Christmas, Halloween and Easter. Generally, they have a limited window of opportunity when they are busiest, with the rest of the year slowing down or even stopping completely. In this article we're going to look at some strategies for working in these markets.

1. The first thing you need to consider is the busy season for whatever market you're considering. We'll look at Halloween as an example. Halloween traffic starts to pick up in mid- to late-August and keeps increasing until the peak about a week before Halloween.

2. If you are marketing digitally, you need to plan well ahead for a site that's going to promote Halloween related offers. A new site will take a month or two to get some traction for natural search traffic. Paid traffic can be generated at a much quicker rate.

If you want to build a site that's going to capitalize on Halloween traffic, you need to have it built in June so you have a couple of months to do some promotion for it, which will prepare it for the start of the busy season.

The biggest drawback to seasonal websites is the fact that the majority of its revenue is generated over a short period of time. Little or no revenue is generated throughout the rest of the year. So as a business owner, you must be prepared for the down season, while preparing for the next season again. 

If you build sites and businesses that will generate traffic and revenue at various seasons throughout the year, you'll be able to have a more consistent income which is highly recommended. Multiple streams of revenue will assist in keeping any business profitable and able to handle the downtime. 

As an example of diversity, you might have sites about Halloween, Christmas, New Years topics like weight loss, Easter and various other things that will each peak at different times. You can draw clients in during the off season to prepare the season.

A lot of small business owners find this strategy more appealing as they build and grow their online income. Instead of working on the same topic all year long, you get to switch things up every couple of months. This helps keep you from getting bored with the topic as well.

The cool thing about holiday sites is once you've built the sites, they'll still be there the next year for a repeat business cycle. You can either build more or let them keep working and start other seasonal sites to create more income. 

An online business can be a great supplement to your income. The more you learn how to convert and build a customer base, the more profitable your business will be. If you want to learn how to build, covert and profit as an online business owner, get the "Start, Market & Grow an Online Business Guide" here.