The holiday season is the perfect time to capitalize on its profits. More people spend money during holidays than throughout the year.
Seasonal markets are described as the peak time of the year, such as Christmas, Halloween and Easter. Generally, they have a limited window of opportunity when they are busiest, with the rest of the year slowing down or even stopping completely. In this article we're going to look at some strategies for working in these markets.
1. The first thing you need to consider is the busy season for whatever market you're considering. We'll look at Halloween as an example. Halloween traffic starts to pick up in mid- to late-August and keeps increasing until the peak about a week before Halloween.
2. If you are marketing digitally, you need to plan well ahead for a site that's going to promote Halloween related offers. A new site will take a month or two to get some traction for natural search traffic. Paid traffic can be generated at a much quicker rate.
If you want to build a site that's going to capitalize on Halloween traffic, you need to have it built in June so you have a couple of months to do some promotion for it, which will prepare it for the start of the busy season.
The biggest drawback to seasonal websites is the fact that the majority of its revenue is generated over a short period of time. Little or no revenue is generated throughout the rest of the year. So as a business owner, you must be prepared for the down season, while preparing for the next season again.
If you build sites and businesses that will generate traffic and revenue at various seasons throughout the year, you'll be able to have a more consistent income which is highly recommended. Multiple streams of revenue will assist in keeping any business profitable and able to handle the downtime.
As an example of diversity, you might have sites about Halloween, Christmas, New Years topics like weight loss, Easter and various other things that will each peak at different times. You can draw clients in during the off season to prepare the season.
A lot of small business owners find this strategy more appealing as they build and grow their online income. Instead of working on the same topic all year long, you get to switch things up every couple of months. This helps keep you from getting bored with the topic as well.
The cool thing about holiday sites is once you've built the sites, they'll still be there the next year for a repeat business cycle. You can either build more or let them keep working and start other seasonal sites to create more income.
An online business can be a great supplement to your income. The more you learn how to convert and build a customer base, the more profitable your business will be. If you want to learn how to build, covert and profit as an online business owner, get the "Start, Market & Grow an Online Business Guide" here.