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Profitable Ways to Use Your Tax Refund

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“Government’s view of the economy could be summed up in a few short phrases: If it moves, tax it. If it keeps moving, regulate it. And if it stops moving, subsidize it.” –Ronald Reagan

It’s tax time again! You may not like this time of year, but many people do. Was saving money, making money or spending money on your list of resolutions for 2018? If so, here’s a great opportunity to start the year off right. Don’t just talk about it, be about it and just do it! Instead of using your tax refund that you allowed the government to hold all year with no interest to buy something of no value, utilize it to increase your financial portfolio and better the life of yourself and those around you. You will be much better off in the long run and you will reap what you sow. A harvest well planted grows bountiful in rewards. Listed below are 5 things you can do today to increase your net worth.

1. Buy a house. As a homeowner, you get to deduct the interest you pay to the mortgage company. Even though home ownership comes with a lot of responsibility, the good outweighs everything. Instead of being the 3rd party in a transaction, it will be you and the bank. Not you, the landlord and the bank. Home ownership helps you build wealth. You will have an opportunity to build a solid credit history with on time monthly payments.This gives you leverage. If you are renting or leasing, your landlord enjoys this benefit. He/she is basically enjoying the financial rewards of your inability to do this and creating wealth at the same time. Things have changed a lot with buying a home. I suggest you seek a qualified, licensed Realtor and mortgage professional to help you along the way. Interested in learning about investment real estate? Check out "5 Things to Consider When Buying Investment Property."

2. Start a home-based business You may feel that starting a business can be costly and overwhelming. Well… you are right for the most part. However, a home based business offers so much more flexibility and are typically less expensive to start versus a brick and mortar type of business. Most home based business owners start while they are still working a job to make ends meet. That’s the uniqueness of this type of opportunity. Being a business owner gives you the right to write off expenses while conducting business. It also provides you with another means of income and you are not so dependent on your job. Business owners save an average of $500.00 monthly on their taxes and that’s just the tip of the iceberg. That’s about 10 to 18 percent. You have the flexibility to do what the average tax payer cannot do which gives you more diversity in your portfolio. You can deduct home office space, utilities, gifts and incentives to name a few. Check with your local tax advisor about the advantages in your state. Interested in working from home? Check out "Start Your Own Drop Shipping Business.:

3. Invest in stock options. Even though the Dow has its ups and downs, your money has a greater chance to increase versus being placed in a bank account at 0.5% to 2% interest. Search and investigate the companies growth history over the last five years so that you can make a wise decision. Hire a broker if you don’t feel comfortable with your knowledge. Join an investment club, watch you-tube videos and read books. There’s so much information available at your fingertips about how to build wealth. 

4. Pay off credit card debt with the highest interest. Most of your monthly payment is going towards the interest and not the balance. This activity makes it literally impossible to ever pay it off in a reasonable amount of time. Debt is the handicap of wealth. The only way to get rid of it is to stop accumulating it. Credit card debt can be good and bad. Depending on what you are using it for justifies its value.

5. Donate to charityThis is the most rewarding aspect of giving. You haven’t been blessed until you can bless someone else. Not only will you impact the lives of others, but you will contribute to your personal well being by utilizing it as a deduction next year to do the same thing again or find a new cause. Find a charity you are passionate about. Utilize its mission to make you a better person. Get involved with the charity and its purpose. Your time and donation will be indispensable to those in need.

I hope you found these five tips worthy. Encourage others to take this challenge. Be the spearhead of this endeavor and watch how your life and your circumstance will change for the better. Not only will you be happier, you will also feel more accomplished. Blessings!

“The person who does not know where his next dollar is coming from usually does not know where his last dollar went.” –Unknown

I am Nichelle Womack. As a people building coach, I specialize in helping you reach your greatest potential through self-reliance and internal motivation. I provide inspiration through online and community speaking engagements. Positive thoughts and language are my fuel for energy and my desire to help you find yours. Looking for more great life tips, check out “The Master Tip Manual for Personal Success” @http://amzn.to/1bWA7Vw . Many blessings and much success to you!! Check out my websites learn more about me and what I do to help you here. Connect with me on Instagram for motivation, inspiration and information to start, market and grow into the CEO of you! Get tips, strategies and so much more here

8 Tips for Marketing Your Business on LinkedIn

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If you are not using LinkedIn to grow your business, you are missing out on a huge world of business opportunity.  According to www.statista.com, during the most recently reported quarter, LinkedIn had 467 million members and is consistently growing. Which means this is a huge opportunity to connect with professional people. 

LinkedIn is an amazing and useful business tool, and yet far too often its true value is overlooked. This is by far one of the best tools available so make sure that you take advantage of it. When using any social media platform, think strategy. Especially with LinkedIn. Since LinkedIn works on a referral basis, make certain you build relationships with others so that they may refer you. 

1. Complete your profile – Your profile is at the heart of your online business branding. Your LinkedIn profile will almost always rank very well in a Google search. You want to have a solid profile because first impressions can make or break you. Make sure your profile is completely filled out with no missing information.

2. Connect with all in and out of your profession – You should connect with as many people as you can. Begin with those you know and trust and then you will be able to make recommendations to other users when they are looking for an introduction. If you want to find the opportunities that are out there, you need to keep your communication lines open on LinkedIn. The more connections you make the more you will be able to grow your business and improve your sales.

Treat the janitor with the same respect you treat the CEO.

3. Create a call to action – It is easy to do and so important. You need to create a call to action on your profile. When people arrive and read what you have to say, they’ll feel inspired and much more likely to click through on your links that will take them to your website.

4. Make sure you are compelling – Most LinkedIn profiles will put you to sleep. There They are so boring and show nothing of the personality of the individual. Make your profile interesting and compelling. Tell people who you are, who the people are you help, what you offer for sale in services or products, and anything else that could be important to making you interesting for those that find your profile. Adding videos and other information to show your uniqueness will give you an advantage. 

5. Recommend others and ask for recommendations – Give and you will receive. If you recommend then you will be recommended. When you recommend others without them asking you to do so, they return the favor and this will help to improve your profile and build credibility, which will improve your business profile.

6. Be and stay professional - This is a no brainer. Make certain your profile lives and represents your brand. Don't post anything that is offensive or that would come back to haunt you later on. Remember.. would your grandmother approve?

Know who you are speaking to and engage them in what you are speaking about.

7. Post consistently and connect with your readers - Out of sight is out of mind. Just as with any other social platform, your presence is needed in order to build and grow relationships. Choose to diversify what you post. Motivation, inspiration, information and a little humor can go a long way. 

8. Provide Resources About Your Business - Don't spam the platform or your readers. That's the quickest and easiest way to turn people off. In order to show your knowledge, provide information about things that are going on within your industry. Everything shouldn't be promotional. When the opportunity presents itself, offer something to attract your readers to your email list. Learn more about email marketing with the Email Marketing Success Bundle.

These 8 tips, even though they may seem so common, they are often so missed. The more you pay attention to the specifics, the more you will be able to differentiate yourself and connect with your target market, get referrals and grow your business. Listen LIVE here. 

I am Nichelle Womack. As a people building coach, lifestyle and business strategist, I specialize in helping you reach your greatest potential through self-reliance and pushing you to and through your internal greatness. I provide information, inspiration and motivation through online and offline community engagement, power speaking events and one on one consulting. Positive thoughts and language are my fuel for energy and my desire to help you find yours. Looking for more great life tips, check out "The Master Tip Manual for Personal Success".  Many blessings and much success to you!!  Connect with me on InstagramLearn more about me and what I do to help you at The Start Up Ceo

How to turn your email list into cash

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People need stories more than bread itself. They tell us how we live and what we do.

The money is in the list.. Yep! It's true. In any area of business, having and maintaining a good, quality list can equal dollars in the bank for you and your brand. When I started my business 25 years ago, everything was word of mouth and based upon the referral system.

Now customers want to stay in touch with you and see what's going on more now than ever before. Customers relate to brands and they connect with a one on one relationships. Just out of curiosity.. Are you on my email list

The first thing you need to get right when it comes to email marketing (relationship building) is the subject line. It should be attention grabbing! Make it so compelling that your customers can't help but to click and open. If you can’t get your subscribers to open your emails, it really doesn’t matter how good the actual email is.

It’s easy to spend a lot of time crafting a great message and then just slap a subject line on it at the end. Spend some time writing them, research great topics and see what type of headline gets you good open rates. Here are five tips to get you started.

Keep It Short and Simple, BUT Amazing

You want your readers to see the entire subject line before they click it. You also want to make it easy for people to scan through their emails. Try to get your point across in 50 characters or less. Pay attention to how your subject lines look on your own devices. 

Another great idea is to keep a swipe file of subject lines that grabbed your attention. Even if the emails are on a very different topic, you can adapt them for your own needs. Don't recreate the wheel. Just make it yours. 

Avoid “Spammy” Words

No one, I mean no one, wants to be spammed. Not only is it unprofessional, it's a quick way to get on the blocked list. This completely defeats your purpose. Eliminate using any word that are associated with spam emails. Words like “sale”, “discount”, “coupon”, “free”, “limited time offer” and even “reminder” are over used and even if they don’t trigger a spam filter and actually make it to your reader’s inbox, chances are high they’ll get ignored.

Instead, start by using the emails you’re saving in your swipe file and then go back and see what subject lines got the best open rates. Try to analyze why they worked well for your market. Not everything will work well in every niche. Find the types of subject lines that get your readers to open your emails and tweak from there.

Personalize It

Most people want to feel connected to what they like and enjoy. While personalizing emails with someone’s first name has been overused in some markets, it still works well for many of us. Give it try and see if it works for you. Don’t overdo it, but use it when you really need them to open the email. Switch it up every now and then with a lighthearted intro. 

Depending on what data you collect when your readers sign up, you can personalize other things like their location for example. Seeing the name of your state or even city in an email subject line is sure to quickly get your attention.

Pique Their Curiosity

Let's face it! Most people are nosy and it’s hard to ignore subject lines that sound intriguing or only tell part of the story. Using “…” at the end of your subject line works well.

The idea here is simple. You want them to click and open the email to find out what the heck you’re talking about or how the story ends.

Frankly the best tip when it comes to crafting compelling subject lines is to keep a swipe file of examples that got you to open the email. Be creative and don't be afraid to add personality. Make it lively and conversational. 

Signing up is a strong signal to buy. Send them an email until they do.

Don't Forget to Close the Deal

Obviously your goal is to build a relationship, make your list aware and yes, sell a product or service. Nevertheless, don't make every email about selling. That too will turn off people and probably get you blocked. Tell jokes, share stories, dive into a glimpse of your life. Your goal is to entice the buyer to hit the buy button on a regular basis. The more you learn your audience and attract them to your brand, this will get easier.

Well that's it! I hope you got a feel for why email marketing should be a part of your business and your brand. it is the beginning of building relationships into buying customers. If you like to learn more about email marketing and how you can profit from your relationships, check out the Email Marketing Success Bundle and start creating emails that make money.  

I am Nichelle Womack. As a people building coach, lifestyle and business strategist, I specialize in helping you reach your greatest potential through self-reliance and pushing you to and through your internal greatness. I provide information, inspiration and motivation through online and offline community engagement, power speaking events and one on one consulting. Positive thoughts and language are my fuel for energy and my desire to help you find yours. Looking for more great life tips, check out "The Master Tip Manual for Personal Success".  Many blessings and much success to you!!  Connect with me on InstagramLearn more about me and what I do to help you at The Start Up Ceo

 

 

6 Ways to Grow Your Business in 2018

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A goal without a plan is just a wish.

For any business, online or offline, content marketing is the best and easiest way to get information to your clients or customers on a regular basis. This is also the perfect way to gain the trust of your customers and consistently increase your sales. The problem is choosing the most effective type of content and presenting it in an attention grabbing manner.

If you are seeking to grow your business in 2018, check out these tips on choosing the most effective content for your content marketing strategy. 

1. Point out the competition’s mistakes. We all make mistakes, but people, in general, want to avoid painful experiences as much as possible. By pointing out all the ways your competitors fail to make life easier for your potential customers works to your advantage. Don't bash the competition, just show and tell why you are a better choice.

Content such as a top ten list on this kind of thing such as “10 most common mistakes” or “10 things you don’t want to do” are especially effective in driving people to you, rather than your competitor. I’m not saying you should specify or point fingers at specific competitors . That’s not professional. Instead, use general statements and point out what makes your company better than others. You never want to burn the bridges of others because you never know where it will lead. Keep the game clean, but competitive. 

2. Give out industry “secrets.” Make it so specific to the customers needs and wants. Express how much it will help them if they had it and how it can help them with their problem. I always like to consider myself as a solutionist to the start up's problem. Honestly, there's really no secret to success but hard work. You can also create content with bullet point lists showing how to do things faster and easier or how to make something work better. It's fair game! Use what you have to stand out and differentiate yourself. 

People love lists about things because lists are easy to filter through and pick out those points that pertain to them specifically. They also help people retain the information. 

3. Organize it for them. One of the biggest hurdles for some people is the organization of certain things. Do the work for them by giving them plans and ways to organize things to make their life simpler. If you can make something straightforward and easy for someone, they will appreciate it and repay you with their business. 

4. Answer common questions. When you're discussing a common problem or situation,  do people tend to have the same questions. By providing the answers before someone even asks the questions, you make them feel more comfortable. It gives them the impression your company truly cares about them and their needs because you’ve taken the time to learn what they want or need. Is your business ready for 2018? Take this assessment in order to find out. 

5. Latest trends reports. The latest and greatest is always in demand. This is a way to help your clients and customers keep up to date with the latest information from your company. This type of content lists the newest information or technologies and explains them in an easy to understand fashion.

6. Get proactive with social media. Unless you've been under a rock, social media is the new media for engagement, advertisement and building a profitable business. The right strategy is consistency. The more you show up, the more you will get noticed. Build relationships and get to know the people you are connected to. 

Don't be overly pushy and don't forget to ask for the sale. After all, your business won't grow if no one knows what you do. There are so many great resources available to assist you in growing your online platform and be more strategic in your business practice. Landing pages are key. Especially if you don't have a website. They are cheaper and easy to create and maintain. Landing Monkey is a great place to start. It's easy to learn and operate. SociLiveStream offers better engagement on Live stream while reaching multiple platforms. InstaStories is another video creation that will help you dominate Live streaming., more specifically, Instagram. 

Effective content marketing is all about continually giving the client or customer whatever information they deem useful. It demonstrates to prospects your company is paying attention to the needs of their clients and responding in an resourceful and expeditious manner. If the frequency and/or quality of information begins to slow down, your client base will begin to find another source of information, taking their sales dollars with them.

Making use of a freelance writing service is a good way to fulfill the needs of consistent and effective content writing. By using writers to help create your content, you can easily continue to provide fresh, new content. Once you have the articles, reports and other documents, offer them to your customers freely through email or a blog. Not only will your customers thank you in replies and comments but, more importantly, with their continued loyalty.

Be different, stand out and grow your business consistently. If you need assistance growing your business, check out my resources to help you start, market and grow your business.  Are you social? Connect with me on Instagram for tips, motivation, inspiration and motivation. 

Until next time blessings and peace,

Nichelle

 

9 Creative Ways to Find Your Dream Job

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This is the time of the year when people are either laid off or seeking to start a new venture in the new upcoming year.  Even throughout the year, a career change can be stressful or enjoyable.  Finding a new job is not always easy, especially if you’ve been out of the job market for a while. I always suggest to my clients to take some time to seek out what you like, what you’ve been wanting to do and adjust your life accordingly until you find it.

There’s nothing worse than looking for a job and you can’t find one or looking for one and you get one you don’t like. Since we spend most of our waking hours working, it’s very important to do what you like a little bit at least. Check out my top 9 ways to find your dream job. At least one of them should prove to be money in the bank. 


1.    Prospect among friends and family.  Often people hire based on referrals. Sometimes there’s a bonus attached. Maybe friends or family know someone in a company where you would like to work. No one can speak about you like friends or family. Ask them to be on the lookout if they know of anyone seeking what you have to offer. 


2.    Keep a positive mindset. The mind is a terrible thing to waste. It can literally get the best of you if you don’t keep it focused. Looking for a job and, wanting a new career can be depressing. It’s important to stay around people who encourage you and want the best for you in the process. If you need balance and find yourself doubted more than being encouraged, sign up for my 5 DAY MINDSET CHALLENGE. 


3.    Attend happy hour near major corporations. Often when work is over, some people still go across the street to the pub or a local diner. You go as well and network in the gathering. Start with small talk and conversation. Make certain to have a business card or resume with you so they know how to get in contact with you. This is a perfect time to see what and who people are outside the corporate walls. 


4.    Volunteer for a charity, school or employer. There are so many organizations that can’t afford to pay people to come in to do the work. Even though that sounds daunting at first, you could be what they need to turn the organization around. By offering your services and showing your skills, you are literally inconspicuously interviewing. If they can’t hire you right now, they may be able to in the future or know of another organization that can. 


5.    Create a document that solves a problem for the organization. Often people on the inside can’t see what someone on the outside does. If you notice an area that could be corrected or improved, find out who the head of the department is and find a solution to the problem. Dress it up like a proposal and submit it. Not only will they be intrigued, they may just hire you in that position to implement your strategy. You never know unless you try. 


6.    Find out who the hiring managers are and pick up the phone. The reality is most likely they won’t talk to you, BUT you never know if you don’t try. If you don’t get to speak with them, get their email address and send a convincing email notating your skills and accomplishments and how you would add value to the organization by being added to the team. If you want to take it a step further, send the hiring manager something to remember you by with your resume included. Hey… whatever it takes to stand out, do it!


7.    Search social media for decision makers and influencer's in your industry. Social media is more than socializing and posting pictures. It’s a gold mine for people who own corporations and people who know people who do. Become a social butterfly. Connect with people who have influence. Communicate, communicate, communicate and build a relationship. Your network is your net worth and perhaps your next step towards your dream job. I share how to use social media to your advantage in THE MASTER TIP MANUAL FOR PERSONAL SUCCESS. 


8.    Step outside of your industry and try something new. Opportunity is always available and something new may be just what you need. Research different industries and seek to find what you have that is transferrable. This may include more salary, greater responsibility and more opportunity. When you stay with what you are comfortable with, it’s difficult to get your up level to your next level. Step around the box and explore. You never know what it will have in store for you.


9.    Create your own job. If you are still looking for a job after 6 months, you’ve wasted a significant amount of time. The internet has provided so many opportunities for people to work at home or on the go. You could become an independent contractor/freelancer doing what you did on your job. Charge your own rates and become your own boss. Work with as many companies and people you choose to on your time. You also get the opportunity to decide who you don’t want to work with too. Creating a job for yourself gives you the best of both worlds. The only thing is you cannot treat a business like a job. If you don’t work, you won’t get paid.  Owning your own business requires you to show up everyday regardless. Even if you don't feel like it or if you're sick. Need help starting a business? I can help you here.


If you find these tips helpful, share them with a friend. If you need assistance creating your next move in your career and you feel stuck or lost, contact me for a FREE one on one consult  at I NEED CLARITY.  Learn more about what I do to help you here. Are you social? Join me on INSTAGRAM for inspiration, motivation and information to help you jump out of your comfort zone and into your gifts. 


Until next time many blessings and much peace,


Nichelle

Choose a job you love and you will never have to work a day in your life.

5 Customer Focused Sales Strategies

Selling is an art and a skill. In order to be effective in getting results, you must understand who you are talking to and what it is they need from you. There are 5 selling strategies that you can use to find more customers and close more deals and they are classified as the 5 C's of selling.

1. Connecting with people. It is through connection that we identify who people are.

2. Having real conversations. Conversations break the ice and uncover a need.

3. Communicating is a deeper version of a conversation. It is here that you explore how you can help.

4. A community is your tribe. This is where you can be yourself and get the support.

5. Collecting is the core of why you are in business. Without collecting, you are just enjoying a hobby.

For more specifics and details, listen to the video below. If you need further assistance in identifying, clarifying or growing your business, contact me here for a one on one session.

If you would like to learn more about selling online or offline, check out the Start, Market and Grow Online Guide here.

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How to Target Seasonal Markets for Holiday Profits

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Online Business Success

The holiday season is the perfect time to capitalize on its profits. More people spend money during holidays than throughout the year. 

Seasonal markets are described as the peak time of the year, such as Christmas, Halloween and Easter. Generally, they have a limited window of opportunity when they are busiest, with the rest of the year slowing down or even stopping completely. In this article we're going to look at some strategies for working in these markets.

1. The first thing you need to consider is the busy season for whatever market you're considering. We'll look at Halloween as an example. Halloween traffic starts to pick up in mid- to late-August and keeps increasing until the peak about a week before Halloween.

2. If you are marketing digitally, you need to plan well ahead for a site that's going to promote Halloween related offers. A new site will take a month or two to get some traction for natural search traffic. Paid traffic can be generated at a much quicker rate.

If you want to build a site that's going to capitalize on Halloween traffic, you need to have it built in June so you have a couple of months to do some promotion for it, which will prepare it for the start of the busy season.

The biggest drawback to seasonal websites is the fact that the majority of its revenue is generated over a short period of time. Little or no revenue is generated throughout the rest of the year. So as a business owner, you must be prepared for the down season, while preparing for the next season again. 

If you build sites and businesses that will generate traffic and revenue at various seasons throughout the year, you'll be able to have a more consistent income which is highly recommended. Multiple streams of revenue will assist in keeping any business profitable and able to handle the downtime. 

As an example of diversity, you might have sites about Halloween, Christmas, New Years topics like weight loss, Easter and various other things that will each peak at different times. You can draw clients in during the off season to prepare the season.

A lot of small business owners find this strategy more appealing as they build and grow their online income. Instead of working on the same topic all year long, you get to switch things up every couple of months. This helps keep you from getting bored with the topic as well.

The cool thing about holiday sites is once you've built the sites, they'll still be there the next year for a repeat business cycle. You can either build more or let them keep working and start other seasonal sites to create more income. 

An online business can be a great supplement to your income. The more you learn how to convert and build a customer base, the more profitable your business will be. If you want to learn how to build, covert and profit as an online business owner, get the "Start, Market & Grow an Online Business Guide" here.