Instagram has become one of the most popular social media sites. Many companies do not understand how to use it for marketing purposes and therefore could be missing out on a lot of opportunity. Instagram has a whole slew of features that companies can use for marketing. Understanding how to use Instagram will make your marketing more effective and allow you to reach an entirely new group of potential customers.
Here are some ways to do that.
Instagram Analytics: Many people aren’t even aware that analytics are available on Instagram. In order to view this, one must have a business page set up on Facebook that integrates into Instagram. On the platform itself, you can identify your target market and who you are attracting. There is a breakdown of demographics from male, female, age, country and state. Instagram analytics also makes you aware when your followers are on the platform and at what time. If you are not satisfied with how your business is growing, you can figure out where you are going wrong, then you can take steps to fix the problem. When using this tool, make certain to pay attention to which posts have the best reach, which ones get the most engagement and what the click through rate are for each post. Do you use insta-stories? Check out this new tool that can help amplify your video creation.
Social Walls: If you have people in your company that are passionate about working for you, then leverage that passion into a live social wall using tools like Tint http://www.tintup.com/ or Tagboard https://account.tagboard.com You can aggregate user-generated content to promote your brand and build a community on your Instagram account.
UCG: Speaking of user-generated content, you should leverage this tool as much as possible as well. User-generated content costs you nothing, but it means a lot to the people who post it. These are your biggest fans and they are creating this content because they believe in your company. When you use UCG in your business, you are not only honoring them, but also showing other potential customers how great your company is.
Use Cross-Promotion: Cross promote your Instagram account with other channels. This may include some of your own Instagram channels, or you may be able to discuss sharing and promoting with another popular channel. Don’t be afraid to reach other to other influencers to tag team to build your audience. Creating JV relationships give you acknowledgement into other brands and creates awareness for your audience. This new tool here is great for cross promotion on Live stream. Check it out!
Influencer Marketing: Another thing that goes hand-in-hand with what we were just discussing is Instagram influencer marketing. If you have a major influencer that is promoting your brand, you are going to convince a lot of people to try out your products and services. Just make sure that you prioritize quality over quantity. Someone that has a smaller following but greater influence will be much more valuable than someone who has a huge audience but not as much of a relationship with them.
Hopefully you have gained insight in how you can start, market and grow your business on Instagram. As with anything in life, if you want to experience how it works, get started. If you need assistance with online business growth, check out the Start, Market and Grow Your Profitable Online Business Guide here.
Are you social? Connect with me on Instagram here. I would love to learn more about what you do. Until next time… Much Love and Peace.