The money is in the list.. Yep! It's true. In any area of business, having and maintaining a good, quality list can equal dollars in the bank for you and your brand. When I started my business 25 years ago, everything was word of mouth and based upon the referral system.
Now customers want to stay in touch with you and see what's going on more now than ever before. Customers relate to brands and they connect with a one on one relationships. Just out of curiosity.. Are you on my email list?
The first thing you need to get right when it comes to email marketing (relationship building) is the subject line. It should be attention grabbing! Make it so compelling that your customers can't help but to click and open. If you can’t get your subscribers to open your emails, it really doesn’t matter how good the actual email is.
It’s easy to spend a lot of time crafting a great message and then just slap a subject line on it at the end. Spend some time writing them, research great topics and see what type of headline gets you good open rates. Here are five tips to get you started.
Keep It Short and Simple, BUT Amazing
You want your readers to see the entire subject line before they click it. You also want to make it easy for people to scan through their emails. Try to get your point across in 50 characters or less. Pay attention to how your subject lines look on your own devices.
Another great idea is to keep a swipe file of subject lines that grabbed your attention. Even if the emails are on a very different topic, you can adapt them for your own needs. Don't recreate the wheel. Just make it yours.
Avoid “Spammy” Words
No one, I mean no one, wants to be spammed. Not only is it unprofessional, it's a quick way to get on the blocked list. This completely defeats your purpose. Eliminate using any word that are associated with spam emails. Words like “sale”, “discount”, “coupon”, “free”, “limited time offer” and even “reminder” are over used and even if they don’t trigger a spam filter and actually make it to your reader’s inbox, chances are high they’ll get ignored.
Instead, start by using the emails you’re saving in your swipe file and then go back and see what subject lines got the best open rates. Try to analyze why they worked well for your market. Not everything will work well in every niche. Find the types of subject lines that get your readers to open your emails and tweak from there.
Most people want to feel connected to what they like and enjoy. While personalizing emails with someone’s first name has been overused in some markets, it still works well for many of us. Give it try and see if it works for you. Don’t overdo it, but use it when you really need them to open the email. Switch it up every now and then with a lighthearted intro.
Depending on what data you collect when your readers sign up, you can personalize other things like their location for example. Seeing the name of your state or even city in an email subject line is sure to quickly get your attention.
Pique Their Curiosity
Let's face it! Most people are nosy and it’s hard to ignore subject lines that sound intriguing or only tell part of the story. Using “…” at the end of your subject line works well.
The idea here is simple. You want them to click and open the email to find out what the heck you’re talking about or how the story ends.
Frankly the best tip when it comes to crafting compelling subject lines is to keep a swipe file of examples that got you to open the email. Be creative and don't be afraid to add personality. Make it lively and conversational.
Don't Forget to Close the Deal
Obviously your goal is to build a relationship, make your list aware and yes, sell a product or service. Nevertheless, don't make every email about selling. That too will turn off people and probably get you blocked. Tell jokes, share stories, dive into a glimpse of your life. Your goal is to entice the buyer to hit the buy button on a regular basis. The more you learn your audience and attract them to your brand, this will get easier.
Well that's it! I hope you got a feel for why email marketing should be a part of your business and your brand. it is the beginning of building relationships into buying customers. If you like to learn more about email marketing and how you can profit from your relationships, check out the Email Marketing Success Bundle and start creating emails that make money.
I am Nichelle Womack. As a people building coach, lifestyle and business strategist, I specialize in helping you reach your greatest potential through self-reliance and pushing you to and through your internal greatness. I provide information, inspiration and motivation through online and offline community engagement, power speaking events and one on one consulting. Positive thoughts and language are my fuel for energy and my desire to help you find yours. Looking for more great life tips, check out "The Master Tip Manual for Personal Success". Many blessings and much success to you!! Connect with me on Instagram. Learn more about me and what I do to help you at The Start Up Ceo.