Business can sometimes feel like a strategic and competitive game of chess. If you are in business, branding is a word that you probably have heard thrown around. Just to be clear, branding is more than a color or a logo. Your brand should identify you as a business and a professional in your craft. I don't care who you are and what you do. You are your brand and your brand is you.
Positioning your brand in the market is key to success and originality as there are many different ones in every market space. Each will attract a different kind of clientele. Positioning your personal brand to attract the right and ideal type of kind of clients will lead to consistent success? Listed below are a few different brand positions for you to choose from to maximize your business profits.
Being First or Original
Nobody can beat you at being you. If you can firmly establish yourself as the market leader who is first or the original creator in a given topic, it'll be difficult for other people to come into your market and dominate it. They'll just come off as copycats or "me too" type of brands. Since nothing you create will absolutely be new, how you make it uniquely yours will separate you from others.
Coca-Cola for example will probably always be the leading soda brand primarily because they were the first. Pepsi is seen as a bit of a coke-copy, for no other reason than because they came on the market second. Most people always remember the first and the best.
Being the Go-To Expert in a Certain Sub-Niche
When people think of a certain topic, you want them to think of you as being the leader. The goal is to become the go-to expert in a certain narrow sub-niche.
For example, when someone thinks of personal development, they often think of Tony Robbins. When someone thinks of real estate flipping, they often think of Robert Allen (the "no money down" guy.)
These are higher profile examples, but the principle applies even to much smaller markets. It's much better to be well known in a small sub-niche than obscure in a bigger market.
Be Personable and Caring About the People You Serve
Being in business is being a servant to others. Another effective way to position your brand is to be numero uno (number one) in customer service. This can't just be lip service. Your company needs to go so far out of its way for the benefit of the customer that people are amazed and astonished.
One prime example is Nordstrom. Their clothing is priced significantly higher than other clothing stores, yet they're an immensely successful business.
Why? Because of their reputation for customer service. If it wasn't for that, they'd probably be priced out of the market.
Be Interesting to Follow
This last brand works very well for some, but won't work at all for others.
Some people's brand is basically that they're interesting companies or people to follow.
Richard Branson (founder of Virgin Records, Virgin Airlines), for example, has a phenomenal brand as someone who's totally off the wall and just plain interesting for people to follow.
In this case, your brand is either very controversial, very unconventional or just plain interesting.
Again, this style works for a select handful of people, but doesn't work at all for many.
These are a few different ways you can position your personal brand. As you can tell, there are many different kinds of brands that succeed in a crowded marketplace. The most important thing is that you pick one style, stick with it, separate yourself from your competition and rock out being great at what you do. Trying to change your brand midway will just dilute your image. Nevertheless, if it didn't work the first time, don't be afraid to start again.
Learn more about maximizing your brand at Brand Me 2018
Bottom line.. the more you attract people to you and what you do, the more visable your brand identity will become relevant.
Learn more about me and what I do to help you start, market and grow in your business at The Start Up CEO. I love helping others build and dominate their "why power." Stamp your brand memorable and go create a masterpiece of you.