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How to Write Emails That Capture Your Reader's Attention

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When I started my business 25 years ago, there was not much emphasis on an email list. Today, if you have a business, you should also have an email list. If you don't have a list then not only are you missing out on a lot of money, but possible future money too.

Big brand businesses have been doing this for quite sometime. There's not a day that goes by that I don't get an email from the one's I'm signed up with. Building a list can take time. You must also have something to offer the list to make signing up enticing. 

The contents of the email marketing messages can keep your readers focused if they are written and presented well. Since readers like to scan through emails instead of reading them entirely, they understand more when less is explained, but emphasized. So your content should be convincing and well written without any grammatical or spelling mistakes. Work towards gaining the trust and interest of your readers. 

The biggest selling point is to be consistent throughout your email message. In other words, say what you are going to say and get straight to the point. 

A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.
— Ramsey Leimenstoll

Don’t cloud the email body with lots of sites, products and services. Keep the
flow steady, tight with great content and well focused. Building relationships with your readers is the ultimate goal.

Inside the email, have good navigation and tell your readers right where you want them to go. If using links, make certain you can click on the link and it opens. This is very important. 

Also, make sure whatever you ask your readers to do in your email, be it sign up for a newsletter, get a report or purchase a new eBook or package, this process should be able to be done as directed. The following 6 Tips will show you how to write emails that capture your reader's attention. 

1. Your email subjects should impress & invite. Have a compelling opening message in the title. It must be attention grabbing!

2. Focus on keywords to get the attention of your readers in the title. Perhaps whatever you are writing about with a fact. 
3. Use bullet points or a numbered sequence. It makes the subject easier to understand.

4, Use plain layman language to present your ideas. Use powerful, smaller words and words that are simple to comprehend. Know your audience and who you are speaking to. 
5. Avoid using puns or metaphors. They tend to leave the reader confused and not clear on what you are asking or referring to. Be straightforward with your message. 
6. Try to grab your readers with the conclusion, then sum up at the end. Give them a bone to nibble on until the next time. 

7. Don't sign off without a call to action. This is where you gain commitment and expect results. If not the first time, maybe the second. But never forget to ask for what you want. 

By giving your readers a well prepared, targeted email message, you are preparing to see how they will reward you in return. Again, I go back to the point of the email and that is to build a relationship and earning the right to ask the customer to buy what you have to offer. Make it interesting and worth the read each and every time. 

If you are interested in learning how to build an email list with powerful content and strategy? Check out The Email Marketing Success Bundle

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Until next time, blessings and peace

Nichelle